Wax & Wilds started with a cabinet under a sink: nine plastic bottles, most of them water, none of them anything you’d want visible in your home. And on the counter above — a candle chosen with real care. The gap between those two shelves seemed silly. The things that make a home feel good and the things that keep it clean shouldn’t live in different aesthetic universes, and neither should have to cost the waste they usually do.
So we built one brand for both rituals. Fragrance that’s made in US workshops without phthalates. Cleaning that arrives as a tablet and lives in a bottle you’ll never throw away. Refills that show up before the empty does. And one page — Our Standards — where every claim has receipts, because ‘green’ should be a checkable fact, not a font choice.
Wax & Wilds is founder-run and deliberately small: every supplier is one we’ve sampled, shipped from, and would gift from. Thanks for being here at the start.
— Dan, founder